The product comparison consists in matching different products from a brand with the offer proposed by the competition. The aim: place yourself in a competitive position by identifying the features that set a brand apart and push consumers to buy it.
To be efficient, this comparison process requires a company to be aware of all the products available on the market – and this completeness represents a major challenge. Especially since in certain technical and complex markets, the multiplication of references and players makes a manual comparison difficult.
When this technique shows its limits, automation is required: the implementation of a systematised analysis process operates through proximity and allows objective, factual and accurate comparability matrices to be obtained. Not to mention the time saving automation offers for the data analysis.