Consumer Journey - Search
Deciphering consumer search online
Understanding and analyzing the online consumer's research journey
Discover how to map your consumer or customers’ journey over time and understand how they discover your brand and interact with it. By identifying the different phases of the journey, determined by the queries and keywords used by users throughout their purchasing process, you can gain a better understanding of their behaviour.
Understand the consumer and their habits in the pre-purchase, purchase and post-purchase phases
Understand the online availability and range of your products and those of your competitors
Identify new development opportunities
Lizeo®.Insights Consumer Journey
How it works?
- Creation of a specific semantic universe and definition of keywords and search queries
- Extraction of search volumes using our search tools
- Simulation of search results per query using ranking tools
- Classification of digital contact points
- Categorisation of sales sites by type
Understand what your consumer is exposed to during the search phase
Measure spontaneous awareness of your brand online (products and services)
Identify the main digital contact points in your competitive universe
Who is it for?
Use Cases for Consumer Journey - Search
In this use case within the DIY industry, data is at the core of identifying and analyzing the online purchase journey of flooring materials by the consumer.