Understanding and analyzing the online consumer's research journey
Discover how to map your consumer or customers’ journey over time and understand how they discover your brand and interact with it. By identifying the different phases of the journey, determined by the queries and keywords used by users throughout their purchasing process, you can gain a better understanding of their behaviour.
Your challenges
Understand the consumer and their habits in the pre-purchase, purchase and post-purchase phases
Understand the online availability and range of your products and those of your competitors
Identify new development opportunities
Lizeo®.Insights Consumer Journey
By gathering, analyzing and synthesizing multi-level data around the buying journey, our approach goes beyond the 4Ws (Who, What, When and Where) to give you a qualitative understanding of consumers and identify areas for improvement.
How it works?
- Creation of a specific semantic universe and definition of keywords and search queries
- Extraction of search volumes using our search tools
- Simulation of search results per query using ranking tools
- Classification of digital contact points
- Categorisation of sales sites by type
Deliverables
- The main consumer search patterns for a "semantic universe", corresponding to the search intentions of Internet users.
- An analysis of search trends and the main digital contact points per search, each of which is classified by estimated traffic and categorized (retail, online shop, brand website, content, etc.).
- Analysis of the digital strategy of the main contact points to position yourself on specific queries and drive traffic.
- Advice on best practice and the development of an overall digital marketing strategy.
- Targeted recommendations based on the results of the study and your business objectives
The benefits
Understand what your consumer is exposed to during the search phase
Measure spontaneous awareness of your brand online (products and services)
Identify the main digital contact points in your competitive universe
Who is it for?
Marketing Intelligence Teams
Contact us Marketing and Product teams
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Top Management
Contact usExplore Consumer Journey searches: Dive into our use cases
The Online Purchase Journey for Fragrances
In the fragrance and cosmetics industry, this case study focuses on the use of data to deepen and understand the consumer journey when buying fragrances online.
What are consumers’ online tyre search habits?
Identify and decipher the online tyre purchase journey of consumers using Lizeo Insights offering.
How to identify and analyze the online flooring purchase journey?
In this use case within the DIY industry, data is at the core of identifying and analyzing the online purchase journey of flooring materials by the consumer.
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Let's work together to find the best approach to meet your company's needs.