Lizeo®.Insights Digital Ecosystem Analysis
Understanding the digital impact of your brand
Assess your brand's digital footprint to reach your target audiences
The digital ecosystem is the set of web tools put in place by a brand to communicate and interact with its target audiences, such as its website, applications and social networks. So it’s vital to have a thorough understanding of your ecosystem and that of your competitors if you want to control your online presence and positioning.
Your challenges
Understand and compare the way in which the main players in an industry are deploying digitally
Visualize the organization and relationships between each of the websites that make up your Brand's ecosystem
Identify the nature of each digital device (information sites, transactional platforms, areas dedicated to customers, specific supports for suppliers, access dedicated to different targets (B2B, B2C, members, internal audiences of the company) to assess their consistency
Understand the user journey and how they move through the website ecosystem
Lizeo®.Insights - Digital Ecosystem Analysis
The aim of this analysis is to understand the digital footprint of the main players in an industry and to estimate the digital maturity of their brand through in-depth monitoring of their digital ecosystem.
This involves describing the organization and relationships between their websites and identifying the nature of each digital device (information sites, transactional platforms, areas dedicated to customers, etc.).
The study also focuses on analyzing the user’s journey and circulation within the ecosystem of the site(s), and finally to analyze the spheres of influence on the social web.
How it works?
- Identification of the brand's and its competitors' websites and web devices
- Identification of key opinion leaders for the brand and its competitors
- Mapping the digital ecosystem of the brand and its competitors
- Assessment of the digital footprint of the brand and its competitors
What are our deliverables?
A full research report including:
- Key learnings on the diagnosis of the digital ecosystem
- Mapping of the digital ecosystem of the various players in the sector (mapping of websites and e-business strategy, etc.)
- Website and social media KPIs (website audience, search volumes, reach, interactions, etc.)
The benefits
Provide an objective and comparative view of your digital ecosystem
Compare your positioning and digital strategy with your competitors
Explore the mechanisms of influence
Who is it for?
Use Cases for Digital Ecosystem Analysis
The Online Purchase Journey for Fragrances
In the fragrance and cosmetics industry, this case study focuses on the use of data to deepen and understand the consumer journey when buying fragrances online.
What are consumers’ online tyre search habits?
Identify and decipher the online tyre purchase journey of consumers using Lizeo Insights offering.
How to identify and analyze the online flooring purchase journey?
In this use case within the DIY industry, data is at the core of identifying and analyzing the online purchase journey of flooring materials by the consumer.
Would you like more information? Would you like a demo?
Let's work together to find the best approach to meet your company's needs.