Lizeo®.Insights Digital Ecosystem Analysis
Understanding the digital impact of your brand
Assess your brand's digital footprint to reach your target audiences
The digital ecosystem is the set of web tools put in place by a brand to communicate and interact with its target audiences, such as its website, applications and social networks. So it’s vital to have a thorough understanding of your ecosystem and that of your competitors if you want to control your online presence and positioning.
Understand and compare the way in which the main players in an industry are deploying digitally
Visualize the organization and relationships between each of the websites that make up your Brand's ecosystem
Identify the nature of each digital device (information sites, transactional platforms, areas dedicated to customers, specific supports for suppliers, access dedicated to different targets (B2B, B2C, members, internal audiences of the company) to assess their consistency
Understand the user journey and how they move through the website ecosystem
Lizeo®.Insights - Digital Ecosystem Analysis
The aim of this analysis is to understand the digital footprint of the main players in an industry and to estimate the digital maturity of their brand through in-depth monitoring of their digital ecosystem.
This involves describing the organization and relationships between their websites and identifying the nature of each digital device (information sites, transactional platforms, areas dedicated to customers, etc.).
The study also focuses on analyzing the user’s journey and circulation within the ecosystem of the site(s), and finally to analyze the spheres of influence on the social web.
How it works?
What are our deliverables?
Provide an objective and comparative view of your digital ecosystem
Compare your positioning and digital strategy with your competitors
Explore the mechanisms of influence
Who is it for?
Use Cases for Digital Ecosystem Analysis
In this use case within the DIY industry, data is at the core of identifying and analyzing the online purchase journey of flooring materials by the consumer.