Data-driven management of your distribution ecosystem
Understand your distribution ecosystem through data analytics
As a brand or as a distributor, understanding your distribution ecosystem is critical if you want to improve your sales efficiency, your competitiveness and monitor your marketing strategy. Distribution data analytics are key to the improved overall performance of your company.
Create indicators to extract relevant information to monitor your actions (brands)
Keep track of changing prices & checking on competitive prices for all your reference (distributor)
Analyse your product portfolio mix performance to beat your competition (distributor)
Product Offering Ratio
Assess and compare by websites and distribution network the number of products offered by brands, market segment, etc.
Analyse the exposure of your product offering to your final customer
Track the evolution of brand referencing by day thanks to the average number of price per day.
Monitor the evolution of the online visibility of product offering for multiple brands
Monitor your brand product loyalty for a given selection of distributors and websites.
Assess your marketing & sales campaigns efficiency towards your distribution ecosystem
Track distributors’ repricing strategies and dynamics: frequency of repricing, share and volume of repriced products, etc.
Anticipate your competitors by understanding their repricing strategies
Reporting & Insights
The benefits as a Brand
Analyse the presence & evolution of your product references in your distribution ecosystem
Compare easily your product distribution coverage to your competitors’
The benefits as a Distributor
Understand your competitors’ product referencing strategies
Spot opportunities for repricing & portfolio optimisation