Lizeo®.Insights Surveys
In-depth knowledge of your consumers or customers to guide your marketing strategy
In-depth knowledge of your consumers or customers to guide your marketing strategy
Most companies are able to collect data on consumers and customers, but often on a very small and scattered scale. The difficulties arise when it comes to combining all this data and analyzing it.
Your challenges
Surveys are useful for gaining an in-depth understanding of the consumer or customer and gathering:
Experiences and comments on the use of a service or product
Motivations in the purchasing or decision-making process
Level of satisfaction and knowledge of your brand
Opinion of your competitors' offerings
Lizeo®. Insights - Surveys
- a strong commercial challenge,
- a desire to develop your offerings or products,
- questioning your competitive positioning
- a need to understand new market and distribution issues.
Your key questions
- Are customers satisfied with my product/service?
- What do customers like or dislike?
- Is my satisfaction index better than that of my competitors?
- How does my product/service compare with that of my main competitors?
- Are consumers aware of my brand and my products?
Your objectives
- Measure and monitor consumer satisfaction over time
- Compare consumer satisfaction with that of my competitors
- Identify consumer satisfaction levels
- Analyze your strengths and weaknesses and compare them with those of your competitors
- Measure brand awareness among a panel of consumers
What we offer
Qualitative customer research to identify areas for improvement: interviewing a panel of customers face-to-face to validate hypotheses or development opportunities.
Customer or consumer satisfaction studies: it is essential to know the level of satisfaction of consumers and customers in order to continually improve your products and services and the way in which they experience their purchases in your distribution network (online or offline).
Brand Awareness research: measure the level of awareness of your brand and products among a panel of consumers and understand the mechanisms behind purchasing decisions in a particular area.
How does it work?
- Define the objectives of the study and the most appropriate data collection method: two methods can be complementary, the quantitative approach to understand the situation and the qualitative approach to understand the reasons why the situation is as it is.
- Define the scope of the study and the target group or population to be interviewed, as well as the methods to be used (online survey, face-to-face interview or focus group).
- Build the interview guide or questionnaire so as to ask the right questions (NPS, scoring, open questions, comparison, etc.) and obtain the desired responses.
- Launch the survey in the field and ensure the necessary methodological framework (ensuring sufficient quotas and response rates for analysis).
- Extract the results of the survey and apply the various statistical analysis methods (regression analysis, statistical correlation tests, significance tests, factorial analysis, text and sentiment analysis, etc.).
- Produce a summary report containing the key learnings and recommendations aligned with the business objectives
Deliverables
Your benefits
Detect emerging trends in your market
Monitor the level of satisfaction of your consumers and customers
Understand the main factors and levers that lead to purchases
Easily address a consumer panel in several countries
Who is it for?
Communication team
Retail team
Marketing and product teams
General Management
Would you like more information? Would you like a demo?
Let's work together to find the best approach to meet your company's needs.