Data-driven product innovation and consumer conversion

Know your competition, master your market

A competitive product analysis and deep understanding of the competition are key activities if you want to succeed in reaching and selling to your target market. To achieve and maintain a competitive advantage, product roadmaps must be built, based on a thorough knowledge of the market landscape. Mastering competitive information allows you to extract the full potential of your products to improve sales conversion.

Your challenges

To develop an effective product strategy and improved customer offering, you must be able to understand other existing competitive products and service offerings on the market. This may raise challenges in:

Determining your pool of competitors

Identification of where your competitive product stands (technically, life cycle, etc.)

Understanding and mapping the product segmentation of competitive portfolios

Extraire la valeur de vos produits par rapport à vos concurrents

Extract the value of your products compared to the competition

Lizeo Product solutions

Lizeo delivers solutions from market analysis to product comparison tools, in order to develop effective product strategies.

Lizeo Product Catalog

Structured, qualified and relevant competitive product data, for data driven product decisions.

Lizeo Product Planner

A set of reports that enable the discovery, analysis and comparison of product offerings in a market according to a set of technical and marketing criteria.

Lizeo Product Intelligence​

Business intelligence tools that provide in-depth competitive product positioning analysis, and efficient market monitoring through dashboards and automatic reports.

The benefits

Identify opportunities for positioning and developing new products to drive your product roadmap

Anticipate changes to the market offering and product life cycles to guide your long term strategy

Arm your sales force with cutting edge selling tool that highlight the value of your products

Who is it for?

Product Category

Understand your competitors' offerings, identify product development opportunities and develop effective arguments to promote your products
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Marketing Teams

Promote the value of your new product compared to the competition with internal and external teams
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Sales Teams

Boost e-commerce websites efficiency with hight quality digital content to improve consumer journer and conversion rate
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Top Management

Optimise and drive your overall strategy and product roadmap
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