Lizeo Group

Lizeo® .distribution panel

Monitor your market shares and your sales performances
Entrust your private and independent panels to a trusted data expert third party 
The more intermediaries there are between you and your final client, the more difficult it is to assess your sale performances at each step of the distribution chain. However, understanding your products’ journey to the final consumer by capturing relevant distribution data is key as it allows you to measure the performances of your sales & marketing strategy and understand the market.
Your Challenges

Collect data automatically from wholesalers, dealers, sub-dealers


Process collected data by managing multiple formats and content


Ensure data confidentiality and security at all level of the ecosystem

Lizeo®.distribution panel
Lizeo stands as a trusted third party between brands and distribution stakeholders to collect market data and to provide all players with the right level of key information about:
Thanks to its independence and expertise in data management, Lizeo can provides two types of panels (either offline and online):

To ensure a high level of data confidentiality while guaranteeing a relevant level of analysis of the panel, Lizeo has set up a double confidentiality management system:

Data analysis provided to brands:

  • Lizeo guarantees the non-disclosure of distributors' market shares.

Data analysis provided to distributors:

  • Each distributor only knows its own performances in relation to the entire pane.
  • A minimum number of distributors is required to provide detailed information and maintain confidentiality.

How does it work?
  1. Definition of  the scope of the project: Data = volumes, prices, stocks data to be collected - Panel = distribution partners to work with (wholesalers, dealers, etc.).
  2. Capture of brand private data (for private panel): product categories, sell-in, forecasts, etc.
  3. Capture of sell-out data (volumes, products, prices) and stocks from distribution partners through a web platform
  4. Data management (Cleaning, Matching, Enrichment, Aggregation).
  5. Data analysis and reports delivery (weekly or monthly).

Analysis & Reporting
Lizeo®.distribution panel provides data analysis through dashboards and KPIs thanks to SAAS Business intelligence tools and reports customised per stakeholder profile (brand or distributor).
Private Panel Indicators (on brand product’s)
Independent Panel Indicators

The Benefits
As a brand

Strategic analysis of your products’ sales and market shares


Data collection process performed by a trusted third party

As a distributor

Measure your performance in terms of volume and price vs total market


Benchmarking against competitors on brand’s products (private panel)

Who is it for?
Sales Teams
Identify leverages to boost your sales and adapt your sales strategy
Marketing Teams
Keep track of your market shares compared to your ecosystem
Pricing Teams
Monitor your pricing strategy and the effects on volumes
Top Management
An eagle-eye view of your marketing and sales strategy performances within your distribution ecosystem

Use Cases
DATA usecases-01
Sell-Out Panel: market knowledge for Trucks tyres
European Sell Out panel for the Truck tyres market: market information in volume and value