Lizeo^®.Distribution Panel

Monitor your market share and your sales performance

Entrust your private and independent panels to a trusted third party data expert

The more intermediaries there are between you and your final customer, the more difficult it is to assess your sales performance at each step of the distribution chain. However, understanding your product journey to the final consumer by capturing relevant distribution data is key as it allows you to measure the performance of your sales & marketing strategy and understand the market.

Your Challenges

Lizeo^®. Distribution Panel

Lizeo stands as a trusted third party between brands and distribution stakeholders to collect market data and to provide all players with the right level of key information about :

Sell out volumes & prices
Stocks
Geographic repartition of sales
Market shares, etc.

Thanks to its independence and expertise in data management, Lizeo can provide two types of panels (offline and online) :

Private Panel, on behalf of a brand, with only brand related data
Independent Panel, for an ecosystem of stakeholders

Confidentiality

To ensure a high level of data confidentiality while guaranteeing a relevant level of analysis of the panel, Lizeo has set up a double confidentiality management system:

Data analysis provided to brands:

Lizeo guarantees the non-disclosure of distributors’ market share

Data analysis provided to distributors:

Each distributor knows its own performance in relation to the entire panel
A minimum number of distributors is required to provide detailed information and maintain confidentiality

How does it work?

Definition of the scope of the project: Data = volumes, prices, stock data to be collected - Panel = distribution partners to work with (wholesalers, dealers, etc.)
Capture of private brand data (for private panel): product categories, sell-in, forecasts, etc
Capture of sell-out data (volumes, products, prices) and stock from distribution partners through a web platform 
Data management (Cleaning, Matching, Enrichment, Aggregation)
Data analysis and report deliveries (weekly or monthly)

Deliverables: Analysis & Reporting

Lizeo®.distribution panel provides data analysis through dashboards and KPIs thanks to a SAAS Business intelligence tool and reports customized per stakeholder profile (brand or distributor).

Private Panel Indicators (on brand products):

Total sales volume per distributor
Detailed volume by product & market segment
Actual sales vs forecasts
Geolocation of sales
Inventory optimization (stocks)
Individual distributor performance compared to the whole panel

Independent Panel Indicators:

Sales volume and market trends within the panel scope
Analysis of the performance of the brand products compared to competing brands in the global panel (for brands)
Visibility of distributor contribution in relation to the global panel (for distributors)