Data is now a key asset to reach a new level of competitiveness. In the Big Data era, it is one of the pillars to improve sales and marketing processes and overall perfo...
Proliferation of references, emergence of new product categories, an influx of “low cost” tyre manufacturers, etc. The tyre market has never been so complex and competit...
Product pricing is no easy feat. There must be a careful balance between the true value of the product without customers or end users feeling the price is unjustified. I...
On a mature and highly competitive market, your pricing strategy is a key tool to increase your sales volume and achieve sustainable growth. In this context, where from...
Every month we publish aggregated global tyre market indicators. These indicators are the result of our online data collection from e-commerce and tyre marketplaces arou...
As an analyst, you want to monitor and understand your market prices. The objective? Set the most appropriate price possible on a competitive market and as such, maximis...
Associated with incomplete product information, pricing data will quickly show its limits when you try to compare references from different ranges, websites or countries...
Once your pricing data is collected and prepared, it is time for the analysis. But, when the volume of data is too large, a spreadsheet quickly shows its limits. To make...
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