Lizeo Group

Data Blog by Lizeo

Data governance: A Pillar for using your Data
21
Sep
Data is now a key asset to reach a new level of competitiveness. In the Big Data era, it is one of the pillars to improve sales and marketing processes and overall perfo...
An optimised pricing strategy using data
16
Sep
Proliferation of references, emergence of new product categories, an influx of “low cost” tyre manufacturers, etc. The tyre market has never been so complex and competit...
The Ultimate Guide to Competitive Pricing
10
Sep
Product pricing is no easy feat. There must be a careful balance between the true value of the product without customers or end users feeling the price is unjustified. I...
Give your pricing strategy a competitive edge !
08
Sep
On a mature and highly competitive market, your pricing strategy is a key tool to increase your sales volume and achieve sustainable growth. In this context, where from...
Tyre Market Indicators - August 2020
04
Sep
Every month we publish aggregated global tyre market indicators. These indicators are the result of our online data collection from e-commerce and tyre marketplaces arou...
3 Key Indicators to analyse your price positioning
01
Sep
As an analyst, you want to monitor and understand your market prices. The objective? Set the most appropriate price possible on a competitive market and as such, maximis...
Competitive pricing analysis:   the product / pricing data pair
16
Aug
Associated with incomplete product information, pricing data will quickly show its limits when you try to compare references from different ranges, websites or countries...
Price monitoring tools: BI or Data Viz?
06
Aug
Once your pricing data is collected and prepared, it is time for the analysis. But, when the volume of data is too large, a spreadsheet quickly shows its limits. To make...