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![[Case study] An optimised pricing strategy using data](https://www.lizeo-group.com/wp-content/uploads/2023/03/Cas-client-Une-strategie-de-pricing-optimisee-grace-aux-donnees-1.png)
For this customer case, discover the “pricing strategy” assistance implemented by Lizeo for a tyre manufacturer, a major player in the tyre industry.
In a context where products need to be continually populated with effective marketing descriptions to optimise SEO, Natural Language Generation (NLG) technology is an ideal solution to automatically generate quality
Monitor competitive online tyre prices to adjust your pricing strategy.
Lizeo’s ultimate guide on competitive pricing sums up everything you need to know to set the right price and outperform your competitors.
A good analysis of the price data is essential to any marketing strategy. Here are the key indicators to define its price positioning.
Assess the importance and impacts of dirty data in your competitor price analysis.
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