The Tire Cologne 2026: Is the Trade Fair Losing Momentum?
The Tire Cologne 2026 saw a 20% drop in exhibitors and the absence of major premium brands. Is the traditional trade fair format losing its spark, or are we witnessing a market reconstruction? Here is our full breakdown of the event and its 4 strategic pillars.
Brussels Motor Show 2026: Key Figures of the 102nd Edition
The Brussels Motor Show 2026 brings together 64 brands and 415 vehicles, including 11 world premieres and 67% electrified models, confirming its role as a major European automotive event.
Inside the Lyon Motor Show 2025: An Electrifying edition combining Innovation and Prestige
The Lyon Motor Show 2025 stands out as France’s top automotive event: 57 brands, 300 vehicles, prestige showcases, innovations, and electrified mobility.
IAA Mobility 2025 in Munich: a trade show focused on the future of mobility
IAA Mobility 2025 in Munich highlights electric vehicles, autonomous driving and smart mobility — a global hub for the future of transport.
CITEXPO 2025: 20 Years of Innovation Driving the Future of the Tyre Industry
The China International Tire Expo 2025 brought together 400+ exhibitors and professionals from 120+ countries, showcasing green tyres, intelligent monitoring solutions, and personalized wheel designs driving the future of the tyre industry.
How to improve the online consumer journey with digital content
As e-commerce rises, improving the online consumer journey is key. Discover how enhanced product pages with visuals, reviews, and tests increase trust and conversions.
EV (Electric Vehicles) Revolution in APAC: A New Road for the Tyre Industry
Electric vehicles put new demands on tyres: more weight, instant torque, regenerative braking, and lower noise levels. In response, manufacturers in APAC have launched EV-specific tyres—stronger, quieter, and more durable. The number of such products in China and Japan has surged, growing from a few dozen in 2020 to over 750 in 2023.
Auto Shanghai 2025: Where Electric Dreams and Smart Technologies Converge
Auto Shanghai 2025 opened with record-breaking scale and over 100 global debuts, showcasing the electrification wave and a bold push into smart technologies. Global giants and Chinese brands alike revealed next-gen EVs, cutting-edge interiors, and AI-powered systems—shaping the future of mobility.
[WEBINAR] Pricing Strategies in a Shifting Automotive Landscape
In today’s fast-paced automotive market, staying competitive means embracing dynamic pricing strategies. With online retailers and direct-to-consumer brands disrupting traditional methods, it’s crucial for distributors to adapt and innovate. In a recent webinar, industry experts Pierre Hébrard from Pricemoov and Philippe Carval from Lizeo shared game-changing insights on how to leverage real-time data and automated pricing tools to protect your margins and thrive.
The rise of EVs (Electric Vehicles): what are the consequences for the tyre industry?
The rise of electric vehicles is transforming the tyre industry. As EVs grew from 6.6% of new car models in Europe in 2020 to 31.8% in 2024, tire manufacturers have had to adapt to new demands: heavier vehicles, instant torque, regenerative braking, and reduced noise levels. The result? The EV tyre offering has exploded, with over 1,400 dedicated models available online in 2024 compared to just a few dozen in 2020.