The Tire Cologne 2026: Is the Trade Fair Losing Momentum?
The Tire Cologne 2026 saw a 20% drop in exhibitors and the absence of major premium brands. Is the traditional trade fair format losing its spark, or are we witnessing a market reconstruction? Here is our full breakdown of the event and its 4 strategic pillars.
Beijing Auto Show 2026
The Beijing International Automotive Exhibition of 2026 revealed that the automobile industry is undergoing a revolutionary change towards electric cars and intelligent mobility. On one hand, the event proved to be the center stage of China’s influence over the future development of the industry, while on the other hand, it provided insight into how automakers from both around the world and within China compete based on new priorities.
Brussels Motor Show 2026: Key Figures of the 102nd Edition
The Brussels Motor Show 2026 brings together 64 brands and 415 vehicles, including 11 world premieres and 67% electrified models, confirming its role as a major European automotive event.
Inside the Lyon Motor Show 2025: An Electrifying edition combining Innovation and Prestige
The Lyon Motor Show 2025 stands out as France’s top automotive event: 57 brands, 300 vehicles, prestige showcases, innovations, and electrified mobility.
IAA Mobility 2025 in Munich: a trade show focused on the future of mobility
IAA Mobility 2025 in Munich highlights electric vehicles, autonomous driving and smart mobility — a global hub for the future of transport.
CITEXPO 2025: 20 Years of Innovation Driving the Future of the Tyre Industry
The China International Tire Expo 2025 brought together 400+ exhibitors and professionals from 120+ countries, showcasing green tyres, intelligent monitoring solutions, and personalized wheel designs driving the future of the tyre industry.
How to improve the online consumer journey with digital content
As e-commerce rises, improving the online consumer journey is key. Discover how enhanced product pages with visuals, reviews, and tests increase trust and conversions.
EV (Electric Vehicles) Revolution in APAC: A New Road for the Tyre Industry
Electric vehicles put new demands on tyres: more weight, instant torque, regenerative braking, and lower noise levels. In response, manufacturers in APAC have launched EV-specific tyres—stronger, quieter, and more durable. The number of such products in China and Japan has surged, growing from a few dozen in 2020 to over 750 in 2023.
Auto Shanghai 2025: Where Electric Dreams and Smart Technologies Converge
Auto Shanghai 2025 opened with record-breaking scale and over 100 global debuts, showcasing the electrification wave and a bold push into smart technologies. Global giants and Chinese brands alike revealed next-gen EVs, cutting-edge interiors, and AI-powered systems—shaping the future of mobility.
[WEBINAR] Pricing Strategies in a Shifting Automotive Landscape
In today’s fast-paced automotive market, staying competitive means embracing dynamic pricing strategies. With online retailers and direct-to-consumer brands disrupting traditional methods, it’s crucial for distributors to adapt and innovate. In a recent webinar, industry experts Pierre Hébrard from Pricemoov and Philippe Carval from Lizeo shared game-changing insights on how to leverage real-time data and automated pricing tools to protect your margins and thrive.