Lizeo®.Insights
Data-driven solutions for understanding the online consumer journey
Gain a comprehensive, multi-axis view of your brand’s global performance. Uncover actionable insights to refine and optimize your marketing strategies. Ground your marketing decisions in data-driven precision, leveraging a statistically significant volume of data.
Identify the factors that influence the consumer buying process
- You want to understand what consumers or your customers are looking for on the Internet and adapt your offer to consumer expectations.
- You want to understand what can influence consumers' online purchasing behaviour (brand reputation, consumer reviews, promotional offers, availability of a product or service, etc.).
- You want to assess your competitive environment and find out about competing offers (offers, prices).
- You want to find out about effective and innovative digital strategies to improve your conversion rate
- You want to measure your customers' satisfaction by asking them about your offers and/or identifying their needs and expectations
Your challenges
Understand consumers and their buying habits by analyzing internet searches and analyzing their post-purchase opinions or reviews.
Identify the consumer's main online touchpoints and the offer to which they are exposed and assess your positioning.
Understand the digital strategies (advertising) of competing brands in a specific universe and their digital presence.
Lizeo Insights
Lizeo Insights offers a global and objective approach that provides a complete understanding of the online consumer / customer journey, from the moment the consumer / customer has an idea in mind (looking for a product, a brand, a service or information) through to the purchase.
Lizeo has developed a methodology based on the analysis of internet searches and the x-ray of online offerings (vision of offers, prices, etc.).
Lizeo Insights solutions
Consumer Intelligence
Extract insights from consumer feedback related to your brand and product and those of your competitors.
Online Consumer Journey - Search
Understanding and analysing the online consumer journey during the search phase.
Web Assessment
360° audit of the main digital touchpoints that web users are regularly exposed to during their online buying journey.
Digital Ecosystem Analysis
Understanding the digital footprint of the main players in your industry to estimate the digital maturity of your brand through in-depth monitoring of your digital ecosystem.
Surveys
In-depth knowledge of your consumers or customers to guide your marketing strategy (consumer satisfaction, consumer reviews analysis).
The benefits
Get a multi-axis, multi-country overview of your brand's performance
Identify key action levers to refocus your marketing activities effectively
Objectivate marketing hypotheses or intuitive approaches thanks to a statistically representative volume of data
Who is it for?
Communications Team
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Retail Team
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Top Management
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Let's work together to find the best approach to meet your company's needs.