Once your pricing data is collected and prepared, it is time for the analysis. But, when the volume of data is too large, a spreadsheet quickly shows its limits. To make...
In the race for performance, access to the right level of information is crucial. This not only applies to performance and your market trends, but also to the performanc...
To build the market positioning of a company, it is necessary to have a detailed analysis of the competition. Among the key elements to be taken into account, product co...
A panel is an essential tool to understand the market in order to reflect the reality of the distributor’s sell-out market. In a supply chain as complex as that of tyres...
The tyre market is extremely competitive: as a tyre manufacturer or distributor, you need to understand the market behaviour and your performance in it. In other words,...
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