Data-driven management of your distribution ecosystem
Understand your distribution ecosystem through data analytics
As a brand or as a distributor, understanding your distribution ecosystem is critical if you want to improve your sales efficiency, your competitiveness and monitor your marketing strategy. Distribution data analytics are key to the improved overall performance of your company.
Create indicators to extract relevant information to monitor your actions (brands)
Keep track of changing prices & checking on competitive prices for all your reference (distributor)
Analyse your product portfolio mix performance to beat your competition (distributor)
Lizeo®.distribution intelligence delivers comprehensive data insights and reports about your distribution ecosystem through dashboards and key indicators gathered in a SAAS Business Intelligence solution. It enables in-depth analysis of the performances of your prices, products, marketing, and sales strategy within your distribution network. For distributors and dealers, Lizeo®.distribution intelligence brings you detailed analytics about your competitor price behavior and their product mix to maximise the efficiency of your product category management and pricing strategy.
Product Offering Ratio
Assess and compare by websites and distribution network the number of products offered by brands, market segment, etc.
REPORTING Identify long term price, marketing & sales strategies through a periodical overview of your market distribution ecosystem in a given time period and historical evolution.
INSIGHTS Lizeo provides you with insights and recommendations based on in-depth data analysis and market knowledge. This consulting service is the first step towards the implementation of a strategy to leverage your distribution network to maximize your margins and competitiveness.
As a brand
Analyse the presence & evolution of your product references in your distribution ecosystem
Compare easily your product distribution coverage to your competitors’
As a distributor
Understand your competitors’ product referencing strategies
Spot opportunities for repricing & portfolio optimisation
Who is it for?
Spot development opportunities for a given distribution stakeholder
Marketing & Product Teams
Assess the dilution of your product catalog across the distribution ecosystem
Category Management Teams
Optimise your product ranges according to your distribution strategy
Eagle eye view through reports to monitor your pricing policy over time