From collection to analysis and quality monitoring, it is crucial for your company to apply clearly formalised methodologies for managing your data. The aim is to ensure the relevance of your data and the lessons you learn from it, and to guarantee you an accurate perception of your market.
To be sure that you are using data to its full potential, it is essential to take stock and ask yourself certain questions: do you have a clear vision of the data available within your organisation? Have you defined specific data management roles? What data cleansing process have you put in place?
