Data Blog by Lizeo
Data Blog by Lizeo
This starts even before the publication of new content. It is advisable to use solutions that allow you to check whether the content may be subject to Duplicate Content or not (as a reminder, it is impossible to know the algorithms used by the search engines, but it is possible to come close).
To do this, there are 3 use cases:
In the case where two contents on your site are voluntarily identical, you must integrate “rel=cannonical” tags with the original URL or 301 redirects, which will indicate to the crawlers which is the original content, which will be the only one to be indexed.
You can also use the “Noindex” tag to avoid indexing a page with content copied from another page or another website.
If your website is multilingual, if you want to implement an international SEO strategy, or if you simply have identical content translated into several languages in several countries, you should use the hreflang tag. This tag makes it clear to search engines that the content is not competing with each other, but is aimed at different localities and therefore different audiences.
Finally, in the case where you are simply quoting sources, quotations, sentences quoted by experts, it is perfectly possible for you to display this content by putting your texts between the <blockquote> tags. Displaying this type of content on your website is even recommended to improve the user’s reading experience, prove your expertise to the user and improve your natural referencing.
It is possible that the CMS tools you use allow you to make such SEO settings (plugins…).
If you use an external service provider to write your content, it is necessary to specify that the content provided by the service provider will only be used by you and that this content has not previously been provided to third party websites.