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The data collected from consumer reviews allows brands to analyze consumer feedback on their own products as well as to compare themselves to the competition.
In the fragrance and cosmetics industry, this case study focuses on the use of data to deepen and understand the consumer journey when buying fragrances online.
Identify and decipher the online tyre purchase journey of consumers using Lizeo Insights offering.
Are you a tyre manufacturer or distributor? Do you need to understand the existing tyre offerings in the market for a specific vehicle in order to recommend the right product?
In this use case within the DIY industry, data is at the core of identifying and analyzing the online purchase journey of flooring materials by the consumer.
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