Data-driven management of your price competitiveness
Understand how pricing works in your market
Faced with an increased consumer price sensitivity and competitor aggressiveness, data quality is critical but data visualisation tools are essential to dig into your data and extract strategic information. To monitor your market pricing dynamics, you need to build meaningful KPIs and alerting systems to react dynamically to market price changes.
The process of competition price analysis through data visualisation tools can be complex. Dealing with the integration of multiple sources of data (internal, external, private, etc.) and building relevant indicators and KPIs for your business can be extremely challenging:
Have the technical capability to bring a unified vision of the data
Compute private data to competitive data to match with your business requirements
Build meaningful and manageable indicators and dashboards
Lizeo®.price intelligence provides access to a clear vision about your competitive market, through dashboards and key indicators gathered in a SAAS platform. Custom reports and advice bring you strategic information about your ecosystem. As a result you can quickly identify and adapt to changes in your environment, while tracking the results of your decisions.
Track and compare price evolutions for a dedicated time period with your competition for a product, group of products...
Visualise your price positioning compared to your competitors with a price dispersion (median/quartile prices) dashboard and set a price corridor (min/max) that will narrow your vision of your competition pricing strategy compared to your reference (100 base).
Reporting Identify pricing behaviours and long term pricing strategies through a periodical overview of your market’s price evolutions in a given time period and historical evolution.
Insights Lizeo provides you with insights and recommendations to implement a competitive pricing strategy, based on in-depth data analysis and market knowledge. This consulting service is the first step towards the implementation of pricing rules and highlights the opportunities to maximize your profits, manage your margins and price competitiveness.
Identify the emergence of competitors on your market
Understand the pricing strategies of your competitors
Monitor the impact of your price changes
Manage your margins and price competitiveness easily
Who is it for?
Perform deep price positioning analysis to understand your competitor strategies and refine your price tactics
Product & Marketing Teams
Monitor your margin and provide price recommendations to your teams
Understand your competitor prices to improve your customer meeting success rate
Eagle eye view through reporting to monitor your pricing policy over time