Being able to collect and analyse what the consumer say about your brand and the performance of your product is key. The voice of the consumer is strategic in helping to define the right business decisions, and the quality and content of this data is critical.
Variety of sources, data format, languages and locations
Qualification of each individual post
Compliance with local regulations for personal data protection
Lizeo®.consumer data is a flow of high quality enriched public data captured from Consumers and Key Opinion Leader (KOL) posts mentioning brands, products and dealers across multiple sources on the web:
Based on a unique technical platform, our expertise moves your consumer data beyond simple keyword filtering to qualified, enriched data with topic detection and sentiment scoring. We also offer the ability to include customer proprietary data streams (customer services, live chat, etc.) which will benefit from the same expertise.
How does it work?
Cleaning: Automated and manual cleansing of consumer data streams to meet customer and market analysis requirements.
Unification & matching: Unification of data using a manual and automated matching process to solve issues related to the variety of data sources and natural, unstructured consumer reviews.
Enrichment: Enriched of consumer data with additional fields, such as product detail, product market segmentation, languages, etc.
Classification: AI powered, with an in-depth, classification and tagging engine to deliver structured and segmented data, which allows for easier data mining and analysis.
Lizeo®.consumer data delivery is highly configurable:
Transfer through Application Programming Interface (API), FTP (File Transfer Protocol) or flat files (.xls, .cvs).
Frequency: you can receive your data daily, weekly, monthly or at any desired frequency.
Lizeo®.consumer data can feed different business tools to address different needs at all levels within a company and within your own business tools and software platforms: CRM, Business Intelligence Tools, etc.
Lizeo provides data audit services to improve the quality of your internal and external consumer data streams. Thanks to our extensive experience in processing and qualifying large amounts of consumer data with our tools and team of experts.