Use cases
Fragrances & Cosmetics Industry

Data: A Strategic Tool for Deciphering Trends and Market Dynamics in the Online Perfume Industry

The perfume market is an ever-evolving landscape, influenced by a variety of factors.

Olfactory preferences change with seasons, cultures, and trends.

The quest for more sustainable and environmentally-friendly products is also driving brands to innovate.

Furthermore, the rise of e-commerce and social media has disrupted how consumers discover and purchase fragrances, creating a new dynamic.

Data is therefore strategic for enabling real-time analysis and monitoring of market offerings, pricing, and the online fragrance shopping experience.

Discover our use cases for this industry.

Understanding the Online Consumer Journey When Purchasing Perfumes and Cosmetics

In the context of online commerce, understanding the online buyer’s journey is of crucial importance.

Understanding the elements that pique their interest, the motivations that drive their actions, and the criteria that influence their searches are all essential aspects. Furthermore, capturing the terms and expressions they prefer when navigating the web is equally critical. Moreover, it is important to determine whether it is my brand identity that predominates in their visual field or if my competitors take the lead.

These questions are of paramount importance for any retailer or online commerce operator aspiring to stand out and thrive in a constantly changing digital environment.

Lizeo has invested in the creation of tools and analytical approaches to dissect, discern, and demystify the path taken by the online consumer when searching for perfumes or cosmetics to purchase on the internet.