Data is an integral part of any company: collected, stored, and sometimes untapped or used without specific methodology, can begin to lose its tactical nature. The quality of data can also be impacted by a lack of processing – which has a direct impact on analytical insights and ultimately, business decisions. Because of its importance in nature, data preparation must become a top priority for any organization. Objective: implement systematic processing to ensure data excellence. Lizeo explains how the Data Value Chain will allow you to capitalize on data in the following white paper.