Lizeo®.Digital Product Selector
Optimise the customer experience by helping them choose the right product
Improve product qualification according to use
The multiplication and diversity of offers on Internet platforms make it very difficult for customers to choose. In order to optimise the conversion of a need into a purchase, you need to provide the prospect with the best possible support during their journey by guiding them using selection tools. These tools must include technical selection criteria (dimensions, colours, etc.) and product usage parameters.
Your challenges

Optimise pre-sales support time

Working with "must-have" functionalities

To have up-to-date databases that include usage criteria

Minimise customer feedback
The Lizeo Digital Product selector solution
Example in the tyre industry:
Your benefits

Display on your site selection criteria with localised data linked to your market

Optimise your customers' experience so that they choose the products that match their needs

Improve the quality of your website
Who is it for?
Use Cases

How to improve the online consumer journey with digital content
Data Blog by Lizeo Back to Blog How to improve the online consumer journey with digital content As online shopping becomes a standard purchasing method, it’s essential to optimize every step of the consumer journey to boost conversion. Among the most effective levers, the product page plays a central role: well-structured, it can turn hesitation into action. Complete product pages, enriched with professional reviews (tests) and customer feedback, greatly enhance the online shopping experience. A well-designed product page inspires confidence in the e-commerce site and encourages purchase decisions. As consumers cannot handle or try out products, they rely entirely on the information available: visuals, descriptions, technical specifications, labels and independent test results. Including these tests helps meet the need for proof—it’s no longer enough to claim that a product performs well, you must demonstrate it. Customer reviews, in turn, reinforce credibility by sharing real-life experiences, which are often decisive when hesitating between two products. Conversely, a vague, incomplete, or overly generic product page may lead to abandoned purchases. For several years, Lizeo has built a complete and accurate database and provides its clients with product pages for all tires sold across Europe, in multiple languages. Finally, these detailed pages also play a strategic role in SEO, helping boost the site’s visibility in search engine results. Learn more We can provide you with sample product sheets including descriptions, technical details and test results: CONTACT US In this article

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