Lizeo e-Retail Monitoring
Lizeo enables watchmaking brands to monitor their own e-channels and improve business and e-business, by collecting, cleaning, and analyzing competitive data worldwide.
Control your online distribution in real time!
ASSORTMENT COMPLIANCE
— Are your key timepieces and collections listed, visible, and available through your authorized retailers?
— Are your new timepieces listed on time, accurately presented, and properly categorized?
— What is your brand’s share on retailers’ websites compared to competing brands?
— Are there any gaps in market coverage?
— How are your brand and key timepieces showcased on retailers’ websites vs. competition?
SELL-OUT PRICES TRACKING
— What are the sell-out prices set by retailers for your timepieces?
— Are there any unauthorized practices, frequent discounts, or price erosion?
— What are the price trends of your timepieces over time and by region?
— How do your timepieces’ sell-out prices compare to the competition?
PRE-OWNED & GREY MARKET MONITORING
— Which of your timepieces are sold through the grey market at what price and through which channels?
— How is the pre-owned offer evolving on your retailers’ websites and specialized platforms?
— What are the dynamics of the pre-owned market (brands, collections and timepieces) ?
— What is the level of speculation on timepieces with limited availability?
Use Cases
— Compliance with the brand’s guidelines (visuals and digital assets)
— Monitoring completeness of brand’s catalogs
— Monitoring the application of the current price list
— Product assortment tracking
— Sell-out price tracking
— Tracking price positioning relative to competitors
— Tracking second-hand and grey market offers and prices
— Tracking visibility on key pages and results lists
— Monitoring customer experience and consumer feedback
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