Lizeo Group

Lizeo® .distribution intelligence

Data-driven management of your distribution ecosystem
Understand your distribution ecosystem through data analytics
As a brand or as a distributor, understanding your distribution ecosystem is critical if you want to improve your sales efficiency, your competitiveness and monitor your marketing strategy. Distribution data analytics are key to the improved overall performance of your company.
Your Challenges

Create indicators to extract relevant information to monitor your actions (brands)


Keep track of changing prices & checking on competitive prices for all your reference (distributor)


Analyze your product portfolio mix performance to beat your competition (distributor)

Lizeo®.distribution intelligence
Lizeo®.distribution intelligence delivers comprehensive data insights and reports about your distribution ecosystem through dashboards and key indicators gathered in a SAAS Business Intelligence solution. It enables in-depth analysis of the performances of your prices, products, marketing, and sales strategy within your distribution network.
For distributors and dealers, Lizeo®.distribution intelligence brings you detailed analytics about your competitor price behavior and their product mix to maximize the efficiency of your product category management and pricing strategy. 


Product Offering Ratio

Assess and compare by websites and distribution network the number of products offered by brands, market segment, etc.


Visibility Evolution

Track the evolution of brand referencing by day thanks to the average number of price per day.


Loyalty Monitoring

Monitor your brand product loyalty for a given selection of distributors and websites


Repricing Analysis

Track distributors’ repricing strategies and dynamics: frequency of repricing, share and volume of repriced products, etc.

Reporting & Insights
    Identify long term price, marketing & sales strategies through a periodical overview of your market distribution ecosystem in a given time period and historical evolution.
    Lizeo provides you with insights and recommendations based on in-depth data analysis and market knowledge. This consulting service is the first step towards the implementation of a strategy to leverage your distribution network to maximize your margins and competitiveness.

The Benefits
As a brand

Analyze the presence & evolution of your product references in your distribution ecosystem


Compare easily your product distribution coverage to your competitors’

As a distributor

Understand your competitors’ product referencing strategies


Spot opportunities for repricing & portfolio optimization

Who is it for?
$ icone distribution who is it white
$ icone distribution who is it blue
Sales Teams
Spot development opportunities for a given distribution stakeholder
Marketing & Product Teams
Assess the dilution of your product catalog across the distribution ecosystem
Category Management Teams
Optimize your product ranges according to your distribution strategy
Top Management
Eagle eye view through reports to monitor your pricing policy over time