Data Blog by Lizeo
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Key Takeaways from SEMA 2025
- Non classé
- By Casey Wall
The Specialty Equipment Market Association (SEMA) Show in November 2025 once again lived up to its reputation as the premier gathering for the global aftermarket tire, automotive parts, and performance industries. Running in parallel with the Automotive Aftermarket Products Expo (AAPEX), these combined events continue to attract a massive audience from known industry-leading professionals.
Lizeo returned to the show in ’25 as a Non-Exhibiting Company (NEC). This allowed us to walk the floor freely and engage with exhibitors using a more personable approach. Without a fixed booth, our team had the flexibility to seek out meaningful conversations and learn what industry leaders are prioritizing in the year ahead.
Beyond making new connections, we also had the opportunity to visit with many existing customers at their booths. These conversations reinforced the growing demand foraccurate, real-world pricing data and deeper competitive visibility—trends that Lizeo continues to empower.
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Networking
Leading up to and during the show, Lizeo engaged in TIA networking events to help attract more interest to our brand with auto industry leaders and to meet with current customers and partners. We also had the opportunity to learn more about adjacent markets to the auto industry by being exposed to leading oil and lubricants manufacturers, auto glass suppliers, wheel manufacturers, and auto parts suppliers / manufacturers.
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Tire Manufacturers Still Play a Key Role
SEMA is a great showcase of new products from auto industry suppliers, and we always welcome the opportunity to learn more about new tire product lines entering the market. We catalog any new announcements from tire or vehicle manufacturers along with updated or new products entering the market for the next calendar year. By receiving this information “first-hand” in some cases, this helps Lizeo customers to receive timely updates to their Price Data extracts and vehicle fitment updates.
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Check out the new Ford® Bronco® concept here! One of the coolest things we saw!
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Closing
Overall, SEMA/AAPEX was a highly productive week for Lizeo Americas. We left the show energized by the new connections made, the continued interest in our solutions, and the evolving role retail pricing and product data will play in the year ahead.