Competitors' price monitoring | Lizeo Price Intelligence

Understand how pricing works in your market

Faced with an increased consumer price sensitivity and competitor aggressiveness, data quality is critical but data visualization tools are essential to dig into your data and extract strategic information. To monitor your market pricing dynamics, you need to build meaningful KPIs and alerting systems to react dynamically to market price changes.

Your Challenges

The process of competition price analysis through data visualisation tools can be complex. Dealing with the integration of multiple sources of data (internal, external, private, etc.) and building relevant indicators and KPIs for your business can be extremely challenging:

Have the technical capability to bring a unified vision of the data

Compute private data to competitive data to match with your business requirements

Build meaningful and manageable indicators and dashboards

Lizeo^®.price intelligence

Lizeo^®.price intelligence provides access to a clear vision about your competitive market, through dashboards and key indicators gathered in a SAAS platform. Custom reports and advice bring you strategic information about your ecosystem. As a result you can quickly identify and adapt to changes in your environment, while tracking the results of your decisions.

Indicators

Pricing Trends

Track and compare price evolutions for a dedicated time period with your competition for a product, group of products...

Identify your competition's price strategy over time

Price Ranking

Rank your competition for a specific group of products at website or country level.

Have a clear vision of your competition’s price aggressiveness

Repricing Analysis

Track distributors’ repricing strategies and dynamics: frequency of repricing, share and volume of repriced products...

Anticipate your competitors by understanding their repricing strategies

Price Index

Compare your prices to your competition on a 100 basis set for a reference brand or website.

Easy comparison with reference competitor and quick readability

Price Corridor

Visualize your price positioning compared to your competitors with a price dispersion (median/quartile prices) dashboard and set a price corridor (min/max) that will narrow your vision of your competition pricing strategy compared to your reference (100 base).

Quickly identify your competition for a simulated pricing strategy

Price Alerting

Receive daily or weekly email alerts with market highlights (massive discount, new competitor products, margin opportunity…) and instant alerts for inconsistent prices.

Never offer an incoherent price or miss a pricing opportunity

Reporting & Insights

Reporting
Identify pricing behaviors and long term pricing strategies through a periodical overview of your market’s price evolutions in a given time period and historical evolution.
Insights
Lizeo provides you with insights and recommendations to implement a competitive pricing strategy, based on in-depth data analysis and market knowledge. This consulting service is the first step towards the implementation of pricing rules and highlights the opportunities to maximize your profits, manage your margins and price competitiveness.

The Benefits