Entrust your private and independent panels to a trusted third party data expert
The more channels there are between you and your final customer, the more difficult it is to assess your sales performance at each step of the distribution chain. However, understanding your product journey to the final consumer by capturing relevant distribution data is key as it allows you to measure the performance of your sales & marketing strategies and understand the market.
Your Challenges
Understanding sell-out data from distributors to retailers
Process collected data by managing multiple formats and content
Ensure data confidentiality and security at all levels of the ecosystem
Lizeo®. Distribution Panel
Lizeo is a trusted third party between brands and distribution stakeholders to collect market data and to provide all players with key information about :
- Sell out volumes & prices from a panel study
- Regional view of sales
- Market shares, etc.
Thanks to its independence and expertise in data management, Lizeo can provide two types of panels (offline and online) :
- Private Panel, on behalf of a brand, with only brand related data
- Independent Panel, for an ecosystem of stakeholders
Confidentiality
To ensure a high level of data confidentiality while guaranteeing a relevant level of analysis of the panel, Lizeo has set up a double confidentiality management system:
Data analysis provided to brands:
Lizeo guarantees the non-disclosure of distributors’ market share
Data analysis provided to distributors:
- Each distributor knows its own performance in relation to the entire panel
- A minimum number of distributors is required to provide detailed information and maintain confidentiality
How does it work?
- Definition of the scope of the project: Data = volumes, prices, stock data to be collected - Panel = distribution partners to work with (wholesalers, dealers, etc.)
- Capture of private brand data (for private panel): product categories, sell-in, forecasts, etc
- Capture of sell-out data (volumes, products, prices) and stock from distribution partners through a web platform
- Data management (Cleaning, Matching, Enrichment, Aggregation)
- Data analysis and report deliveries (weekly or monthly)
Deliverables: Analysis & Reporting
Private Panel Indicators (on brand products):
- Total sales volume per distributor
- Detailed volume by product & market segment
- Actual sales vs forecasts
- Regional sales information
- Inventory optimization (stocks)
- Individual distributor performance compared to the whole panel
Independent Panel Indicators:
Sales volume and market trends within the panel scope
Analysis of the performance of the brand products compared to competing brands in the global panel
Visibility of distributor contribution in relation to the global panel (for distributors)
The Benefits as a Brand
Strategic analysis of your product sales and market share
Data collection process performed by a trusted third party
The Benefits as a Distributor
Measure your performance in terms of volume and price vs total market
Benchmarking against competitors on brand products (private panel)
Who is it for?
