Consumer journey analysis | Lizeo Consumer Research

Turn consumer knowledge into business opportunities

Data related on how consumers purchase, their experience with your customer service and what is their journey on a given website create insightful information about their behaviors and the buying experience you built. Deep consumer understanding drives revenue and sales by allowing a fine-tuned and optimized consumer purchase journey.

Your Challenges

Most businesses are able to capture part of consumers and customers data, but often on a very small scope, in isolated packets. Challenges raise when it comes to marry these data all together and analyse it:

Monitor consumer satisfaction at all level, globally (product, online/offline purchase, services, price, etc.)

Compare the purchase experience you deliver with your competitors

Identify weaknesses in the purchase journey

LIZEO^® .CONSUMER RESEARCH
THE BENEFITS
WHO IS IT FOR?
USE CASES

Lizeo^®.consumer research

Lizeo^®.consumer Research brings insightful information and answers regarding a business challenge related to consumers or customers understanding. By gathering, analyzing and synthesizing multi level data around the purchase journey, Lizeo.consumer Research goes beyond the 4W (Who, What, When and Where) to bring you a high level consumer knowledge and identify rooms for improvements.

Consumer & customer satisfaction index

Capturing consumers & customers level of satisfaction is crucial in order to continuously improve your products & services but also the way they experience their purchase in your distribution network (on or offline).

QUESTIONS YOU MAY HAVE

Are the consumers / customers satisfied with my product/service?
What do the consumers / customers appreciate or don’t?
Is my satisfaction index better than my competitors?
How is my product/service performing compared to my main competitors?

WHAT YOU WANT TO ACHIEVE

Measure and monitor consumers’ satisfaction.
Benchmark the consumer satisfaction with the competitors.
Identify the levers of consumer satisfaction.
Benchmark the strengths and weaknesses.

WHAT WE DELIVER

Global Satisfaction index.
Satisfaction index by performance.
Detection of most important topics.
Benchmark of the satisfaction index.

Consumer journey analysis

Draw your roadmap detailing how a consumer becomes aware of your brand and interacts with it. The different phases of the journey are determined by queries and keywords used by the internet user all along his purchase journey.

QUESTIONS YOU MAY HAVE

What are the most searched keywords for a specific universe?
What platforms / information are the consumer exposed to during its journey?
Who is influencing the consumers during the different steps?

WHAT YOU WANT TO ACHIEVE

During the pre-purchase phase: Identification of the consumer's needs:

Understand the consumer search for: brands / products, level of price, where (offline, online), etc.

During the purchase phase:

Understand the final consumer choice for: brands / products , level of price, where (offline, online), etc.

Post-Purchase : Understand the real consumer experience with the product:

Searches about warranty,
Preventive maintenance,
Breakdown service & fixing, etc.

WHAT WE DELIVER

Categorization of research topics,
Influencer and platform identification,
Opportunities for content marketing.

Consumer perception barometer

Understand your market trends through the consumer perspective. Grasp the consumer perception differences by countries, brands, products and products categories to check the pulse of your market and understand where you stand.

QUESTIONS YOU MAY HAVE

Perception Drivers:

Which are the key topics of conservation, positive and negative drivers within tiers, categories and countries?
How do they compare to the overall market?

Brand Health:

How is my brand performing in terms of visibility and reputation?
Which are its key topics of conversation, positivity and negativity triggers?
How does it compare to other brands?

Product Analysis:

Which products are contributing to brand performance in terms of visibility and reputation within their competitive landscape?
How do they compare to other products in terms of awareness and reputation?

Trends:

How does consumer opinion of brands and products evolve?
Which are the awareness and reputation trends within the competitive landscape?

WHAT YOU WANT TO ACHIEVE

Monitor your market trends through the consumer perspective.
Evaluate the consumer perception of your brand within its competitive landscape and its evolution.
Identify the most discussed products within your product range and their perception.

WHAT WE DELIVER