How to improve the online consumer journey with digital content
Data Blog by Lizeo Back to Blog How to improve the online consumer journey with digital content As online shopping becomes a standard purchasing method, it’s essential to optimize every step of the consumer journey to boost conversion. Among the most effective levers, the product page plays a central role: well-structured, it can turn hesitation into action. Complete product pages, enriched with professional reviews (tests) and customer feedback, greatly enhance the online shopping experience. A well-designed product page inspires confidence in the e-commerce site and encourages purchase decisions. As consumers cannot handle or try out products, they rely entirely on the information available: visuals, descriptions, technical specifications, labels and independent test results. Including these tests helps meet the need for proof—it’s no longer enough to claim that a product performs well, you must demonstrate it. Customer reviews, in turn, reinforce credibility by sharing real-life experiences, which are often decisive when hesitating between two products. Conversely, a vague, incomplete, or overly generic product page may lead to abandoned purchases. For several years, Lizeo has built a complete and accurate database and provides its clients with product pages for all tires sold across Europe, in multiple languages. Finally, these detailed pages also play a strategic role in SEO, helping boost the site’s visibility in search engine results. Learn more We can provide you with sample product sheets including descriptions, technical details and test results: CONTACT US In this article