Tyre Industry Use Cases
Analyse and monitor consumer prices online
Analysing and monitoring the prices offered to consumers on specialised or generalist e-commerce sites and on marketplaces allows you to better understand the consumer’s online purchasing path. It also allows you to understand your competitive environment and adjust the price positioning of your products.
For the tyre industry, Lizeo has developed online tyre price tracking and analysis solutions to enable manufacturers and retailers to understand the price dynamics of the market. This analysis also helps to understand what products and prices online shoppers are exposed to in their final buying phase.
The Online Purchase Journey for Perfumes
In this use case in the perfume and cosmetics industry, data is at the core of identifying and analyzing the online perfume buying journey of the consumer.
What are consumers’ online tyre search habits?
Data Blog by Lizeo Back What are the online consumer search habits when it comes to tyres? Partager sur twitter Partager sur linkedin Partager sur email Lizeo, leader in online data in the tyre industry and publisher of the tyre comparison website rezulteo, regularly analyzes the searches carried out by
How to analyze your tyre offering and competitive positioning by vehicle brand?
Data Blog by Lizeo Back How to analyze your tire offering and competitive positioning by vehicle brand? Partager sur twitter Partager sur linkedin Partager sur email Are you a tire manufacturer or distributor? Do you need to understand the existing tire offerings in the market for a specific vehicle in
How to identify and analyze the online flooring purchase journey?
In this use case within the DIY industry, data is at the core of identifying and analyzing the online purchase journey of flooring materials by the consumer.
How to analyze the online visibility of my lubricant products on e-commerce websites?
In this use case within the lubricant industry, data is at the heart of identifying and analyzing the online purchase journey of lubricants by the consumer.
Which sellers are offering my products on Amazon?
Le Blog Data by Lizeo Back Which sellers are offering my products on Amazon? Partager sur twitter Partager sur linkedin Partager sur email An industrial player in the automotive lubricants industry wants to understand, identify and analyze the presence of its products on Amazon that are not under its brand
Understanding the online consumer journey
For e-tailers, understanding the online consumer journey is critical. What offers are they exposed to? What are their intentions? What are their search criteria? What keywords or phrases do they use? Do they see my brand or that of my competitors?
Lizeo has developed solutions and methodologies to analyse, identify and decipher the consumer’s online journey when buying tyres
Improve the online consumer experience and optimise conversion
L’achat de pneu en ligne par les consommateurs est devenu une pratique courante et en expansion. Les distributeurs et marques de pneumatiques doivent faire preuve de pragmatisme et de pédagogie pour accompagner le consommateur dans sa sélection de pneu.
Lizeo a développé des solutions dédiées aux e-commerçants afin d’améliorer l’expérience du consommateur en ligne et ainsi optimiser la conversion.
Tyre product sheets for e-commerce website
Boost the consumer experience on your online tyre sales websites with unique and high quality tyre product data sheets.
How to generate product descriptions automatically with AI?
In a context where products need to be continually populated with effective marketing descriptions to optimise SEO, Natural Language Generation (NLG) technology is an ideal solution to automatically generate quality content in quantity.
Automatically identify comparable products
In an intensely competitive environment with an abundance of offers, it is complex for a tyre manufacturer to be able to compare its offer in an objective manner and based on tangible and varied data. Beyond the simple technical criteria, other criteria disrupt this comparison such as consumer opinions or marketing positioning.
For tyre manufacturers, Lizeo has developed AI-based tools and algorithms to enable automatic and systematic tyre comparison based on objective and tangible criteria.
How can you accurately measure customer satisfaction in a B2B market?
Data Blog by Lizeo Back How measuring B2B customer satisfaction? Partager sur twitter Partager sur linkedin Partager sur email Satisfaction surveys make it possible to obtain rapid and homogeneous responses from a defined target group and to assess whether its offer is adapted to the needs of its customers and
Automatic tyre range comparison tool
Easily compare your tyre ranges with those of your competitors on multiple criteria: technical data, consumer opinions, marketing discourse.
![[Case study] An optimised pricing strategy using data](https://www.lizeo-group.com/wp-content/uploads/2023/03/Cas-client-Une-strategie-de-pricing-optimisee-grace-aux-donnees-1.png)
[Case study] An optimised pricing strategy using data
For this customer case, discover the “pricing strategy” assistance implemented by Lizeo for a tyre manufacturer, a major player in the tyre industry.
From product data to unique and SEO optimised product descriptions
With quality structured data, it is now possible to automatically generate thousands of SEO-performing, multilingual, Duplicate Content-free product descriptions in a matter of seconds.
Automatic tyre pricing monitoring
Automatically monitor prices of competing tyre lines to receive real-time alerts.
Understanding your market
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Truck tyres sell-out market
Get information on the volume and value of the truck tyre market through the Lizeo sell-out panel.