Online tyre sales websites need quality content to provide an optimised digital experience for the user during the purchase phase. These contents allow to:
Highlight sold product
Improve the website and brand image
Strengthens the site's SEO
The user requires clear and updated information in order to:
Compare objectively different products
See the product to get through the barrier of online shopping
Be reassured about the choice of the selected product
Lizeo®.digital content for tyre industry
Lizeo has a catalogue of tyre product sheets to simplify the promotion of products intended for customer information, advice and online sales. This solution consists of 3 key elements that make up a tyre product sheet: Descriptions, Photos and Performance. It covers Premium, Medium and Budget brands within a European scope and includes the technical characteristics and manufacturers' technologies.
Feeding mechanisms :
Constant monitoring of new tires and new tests,
Information research and synthesis in homogeneous and objective descriptions,
Organisation of professional photo shootings to provide high quality photos.
Solution Content
Marketing descriptions
Marketing descriptions, unique, homogeneous and impartial products
We write objective descriptions based on tyre labelling and independent tests, treating brands in the same way with the same style and vocabulary.
Tyre photographies
High definition, homogeneous tyre visuals with custom watermark
The photos are taken and retouched by professionals:
HD quality
Same angle for homogeneity of the catalogue on your website,
Specific photo template for use on marketplaces.
Tyre performances
Lizeo scoring system allows the consumer to make an objective comparison of product performance
The rating is calculated using a unique proprietary algorithm developed by Lizeo. This rating is divided into 9 criteria for Summer season and 4 criteria for Winter season:
Safety: Dry / wet braking, Wet grip, Aquaplaning
Comfort: Roadholding, Irregularities absorption, Rolling noise
Economy: Longevity, Fuel economy
Snow: Acceleration / Braking on snow
Ice: Acceleration / Braking on ice
Technical Data
Tyre technical data from Lizeo product reference system
Brand
Name of the product
Season
Marks (M+S, 3PMSF, etc.)
Type of vehicle (4X4, Van, Passenger Vehicle, etc.)
