Use cases
Lubricants & Petroleum Derivatives Industry

Data: A strategic tool for deciphering trends and market dynamics online in the Lubricants & Petroleum Derivatives Industry

The fragrance market is an ever-evolving realm, influenced by a variety of factors.

Olfactory preferences change with seasons, cultures, and trends. The quest for more sustainable and environmentally-friendly products also drives brands to innovate.

Moreover, the rise of e-commerce and social media has reshaped how consumers discover and purchase fragrances, creating a new dynamic.

Data is thus a strategic asset, enabling real-time analysis and monitoring of market offerings, pricing trends, and the online perfume shopping experience.

Explore our use cases for this industry.

Understanding the online consumer journey during their purchase of perfumes and cosmetics.

In the realm of online commerce, understanding the buyer’s online journey is of paramount importance.

Grasping the elements that pique their interest, the motivations driving their actions, and the criteria shaping their searches are all essential aspects. Equally critical is capturing the terms and phrases they favor as they navigate the digital landscape. Furthermore, determining whether it’s my brand identity that prevails in their visual field or if my competitors take the lead is crucial.

These questions hold significant weight for any brand or online commerce operator aiming to stand out and thrive in an ever-evolving digital environment.

Lizeo has invested in creating tools and analytical approaches to dissect, discern, and demystify the path taken by the online consumer when searching for perfumes or cosmetics to purchase on the internet.