Lizeo Retail Watch

Understanding the distribution ecosystem

Whatever your business activity, your customers are now in the habit of preparing or even completing their purchases online. The web has revolutionised consumption modes, the distribution landscape is being redrawn and is changing constantly. In this context, you must be able to understand and monitor the distribution ecosystem and respond rapidly to new developments.

As a brand, choose the best distribution channels and count on the right partners to ensure the successful distribution of your products

Are you a distributor? Analyse your position in the ecosystem, assess your market share, measure your performance and determine the best development strategy for your network

Anticipate changes in your distribution environment, detect emerging purchasing trends and identify new players to optimise your strategy and seize promising opportunities

SOLUTIONS ADAPTED TO ALL STAKEHOLDERS IN YOUR ORGANISATION

  • Managers: dashboards to manage your positioning in the ecosystem and measure your performance
  • Experts: analysis tools to understand the offering, the price positioning and strategy of the different distribution players
  • Sales and marketing teams: tools to monitor your distribution ecosystem, sell-out price variations and the performance of the various players

Exclusive advantages for you

  • A complete view and an in-depth understanding of your distribution ecosystem
  • Ongoing monitoring of the positioning and performance of all distribution players
  • Tools to monitor your distribution ecosystem, sales price changes and the performance of the various players
Accessibility cards
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Distribution mappings and identity cards for all players (wholesalers, dealers, e-retailers)

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Offering analysis
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Detailed analysis of the pricing strategy and the products and services offering for each distributor

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Panels
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Distribution panels used to measure the performance of each player (market share, coverage, development strategy...)

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Retailer diagnostics
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In-depth audits of distribution players, their positioning, development strategy and digital maturity

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