To develop an effective product strategy and improve your customer offering, you must be able to understand existing product and service offerings on the market and anticipate any changes.
Identify opportunities for positioning and developing new products by analysing your competitors product strategies and their market coverage
Add value to your products and gain a competitive advantage, thanks to an in-depth knowledge of the features of each offering
Anticipate changes to the market offering and product life cycles to guide your long term strategy
Tools to analyse the coverage of your competitors’ offering and reports to facilitate strategic management of the product offering on the market
Tools to compare your product with those of your competitors based on technical characteristics, performance and consumer feedback
An interactive catalogue, to support your sales forces in meetings, providing powerful factual information to help you successfully promote your products