Lizeo Product Watch

Adapt your product offering to market changes

To develop an effective product strategy and improve your customer offering, you must be able to understand existing product and service offerings on the market and anticipate any changes.

Identify opportunities for positioning and developing new products by analysing your competitors product strategies and their market coverage

Add value to your products and gain a competitive advantage, thanks to an in-depth knowledge of the features of each offering

Anticipate changes to the market offering and product life cycles to guide your long term strategy

SOLUTIONS ADAPTED TO ALL STAKEHOLDERS IN YOUR ORGANISATION

  • Managers: dashboards to track the positioning of your product offering and that of your competitors
  • Experts: analysis tools to understand your competitor’s product strategy, identify their strengths and weaknesses and evaluate the performance or your own offering
  • Operational marketing: monitoring tools to understand your competitors’ offerings, identify product development opportunities and develop effective arguments to promote your products
  • Sales teams: tools to assist you when visiting clients and concrete elements to illustrate the added value of your products

EXCLUSIVE ADVANTAGES FOR YOU

  • A real-time view of the existing product offering for your market
  • Detailed coverage analysis including all product characteristics and performance criteria
  • Prospective analysis tools and modelling of product offering changes in your market
OFFERING ANALYSIS
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Tools to analyse the coverage of your competitors’ offering and reports to facilitate strategic management of the product offering on the market

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PRODUCT BENCHMARK
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Tools to compare your product with those of your competitors based on technical characteristics, performance and consumer feedback

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INTERACTIVE CATALOGUE
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An interactive catalogue, to support your sales forces in meetings, providing powerful factual information to help you successfully promote your products

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